There are a million theories on when, how often, etc. to post, but the truth is simple: none of that matters if you don’t post regularly; in fact, none of that matters period. It can be once a week, 5 times a week, 4 times a day, whatever you can squeeze out – but the key is posting regularly. And equally important, the quality of each regular post should stay the same.
Ultimately it’s a human nature thing – people in general intuitively want predictability and consistency from anyone who presents themselves as an authority on a subject. The same rule applies to blogs.
Don’t worry so much about the minutia of when or how often to post; focus more on the bigger principles, of which posting regularly is at the top of the list. One great example of this is Chris Guillebeau, at http://www.chrisguillebeau.com. Chris is absolutely religious about posting 3 times a week, and it’s paying off.
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