“Any authentic work of art must start an argument between the artist and his audience.” - Rebecca West
A common misconception for non-bloggers and those new to the format is that somehow the rules of human intuition do not apply to blogs. This may have something to do with the message that you get from blog marketers who imply (of flat out state) that starting a blog will create an instant audience who hangs on your every word, waiting for new posts.
This couldn’t be more wrong.
People sense authenticity intuitively, and the same applies in blogs. Your online presence has to have the ring of authenticity, which is closely related of course to honesty (though they are different). It also connects with “transparency” as a principle. This doesn’t mean that you don’t need to protect your privacy (it should be a significant consideration before you post anything publically), but it does mean that everything you say must resonate as being a true representation of your opinion, even if your opinion turns out to need correction based on the comments of your readers, or further research.
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